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Heart & Soul Blog

Friday Favorites!

Alyson Campbell

Favorite Photoshoot: Bella Hadid for Pop Magazine

Favorite Makeup Look: rainbow eyeshadow

Favorite Drink: pumpkin spice latte from Starbucks

Favorite Collaboration: Acne Studios x Fjallraven

Favorite Look: Blake Lively in the velvet suit

Welcome Wednesday: Bringing Art to the Ocean

Alyson Campbell

Living just 100 meters from the beach, Jada McNeil finds a sense of calmness anywhere near the ocean. She finds herself constantly feeling inspired by her surroundings. I mean, how can you not when her home is perched on top of a sand dune on Australia’s East Coast, overlooking the sea with frequent sightings of whales and dolphins?!

McNeil took her inspiration, and love for surfing, and founded Nusa Indah – where she designs and manufactures head-turning creations that cannot be found in any run of the mill surf shop.

She spent many of her childhood years living on a small island off the coast of Bali, Nusa Lembongan where part of her company name is derived from. She finds most of her inspiration from her immediate environment as well as from her travels abroad.

Her first board was a design meant to motivate her to get back into the ocean after having kids. McNeil was seeking motivation and incentive to get back to what she loved most about her childhood and was ready to embrace the ocean once again the way she did growing up.

When she shared her creation on social media, it immediately made wave as women found it inspiring and motivating as well. Since she launched her company, she now lives every day by her mantra: “There’s no reason you can’t feel beautiful while you ride a wave.”

For more on her story, visit for the rest of the article here:

Welcome inspiration from anywhere and ride the wave.












Thrilling Tuesday: How to Get It Done

Alyson Campbell

We try our whole lives to show the world who we are – after all, we live in a world of profiles and bios. Those never do justice when it comes to defining what our personal brand is. Social media just makes it easier for us to control our image.

As Jeff Bezos famously quoted, “Your brand is what other people say about you when you’re not in the room.”

A personal brand gives people a clear understanding of who we are and the skills we have to offer.

We found these 5 books quite inspiring and believe they will help build up our personal brand and give us the confidence to go after what we want:

Reinventing You: Define Your Brand, Imagine Your Future by Dorie Clark

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“Looking to change careers, score a promotion or start the business of your dreams?...Clarke gives you all the tools you need to get you where you want to be.”

Style & Substance: How to Create a Compelling Brand by Liz Dennery

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“Her guidance is interactive, leaving space for you to brainstorm, answer and reflect upon the questions she asks, so you can clearly define the vision for your brand, both personal and professional.”

You Do You by Sarah Knight

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“Knight shows you ‘how to be who you are and use what you’ve got to get what you want…’ She writes about how to stand up for who you are, turn your flaws into strengths, take risks, silence the haters and more.”

Careergasm: Find Your Way to Feel Good Work by Sarah Vermunt

“Vermunt puts people into four categories based on where they are in their careers: the wannabe quitter, wannabe entrepreneur, stressed-out hardcores and career newbies…She asks you to imagine being just as excited for Monday morning as you are for Friday nights”

I Am That Girl: How to Speak Your Truth, Discover Your Purpose, and #bethatgirl by Alexis Jones

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“Jones asks you three main question to help you find your way: What is your passion? What is your purpose? And who do you want to be?...By the time you finish the book, you’ll have a clear sense of who you are and where you are going.”

For more information and where to buy these books, visit the rest of the article here:

Inspire and be inspired.