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Heart & Soul Blog

The 90’s are Calling and We’re Answering

Alyson Campbell

2017 was the year of the dad hat but we’re welcoming the new major summertime fashion trend of 2018. Scrunchies are back and better than ever. This 90’s hair accessory has been seen on the runway by big names like Balenciaga and Mansur Gavriel’s recent collections.

More inspiration about this trend can be found on, Who What Wear, and Man Repeller as they talk where to get them and who’s wearing them:




Carrie Bradshaw sentenced scrunchies to the purgatory back in season 6, episode 4 of Sex and the City, but Harling Ross, fashion editor for Man Repeller, says this trend is part of a new fashion revolution. Who’s ready?! I know we are!