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Heart & Soul Blog

Thoughtful Thursday: Modernation

Alyson Campbell

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Today’s Thoughtful Thursday is dedicated to fashion conscious company Modernation.

Modernation is a Southern California based retailer who specializes in an elegant and contemporary aesthetic. Using hand-selected vintage and eco-conscious materials like Tencel and linen, Modernation is able to provide one-of-a-kind eco-friendly fashion. Their aim is to provide stylish responsible fashion for both men and women. Their main goal is to avoid “fast fashion” which ultimately adds more pollutants to our planet and its resources.

From the material to the design, passion and sustainability are the key components to Modernation’s style and contemporary aesthetic. Because the materials are hand-picked and sourced locally, the quantities remain limited, but are updated frequently.

After careful material selection and thoughtful design creation, Modernation exclusives are ready to be sent right from their shop to your wardrobe.

Find more information and to peek their look book, visit:

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Curated for a responsible lifestyle.

Created with an ethical mindset.

Captured by a team of creatives.

Committed to sustainable fashion.

Modernation: versatile, made with sustainably sourced fabrics, thoughtfully curated, and responsibly made in the USA.