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Heart & Soul Blog

Thoughtful Thursday: Yoobi

Alyson Campbell

On this week's Thoughtful Thursday, we introduce you to Yoobi, a Los Angeles-based school supplies company that donates a Yoobi item for every item purchased, to schools in need all over the U.S. You may have recently noticed Yoobi's impressive array of colorful pens, notebooks and other fun school supplies decorating the aisles of every Target store nationwide. These office supplies come in vibrant colors and fun shapes to help kindle students' desire to learn.

Yoobi doesn't simply follow the same business plan for TOMS shoes; the "one for me, one for you" idea is only a small part of Yoobi's mission. The company's greater mission tackles serious social issues, specifically the lack of school funds to provide students with the basic tools to efficiently learn in school.

"I know what it's like to go to school without having my parents able to afford the supplies," said co-founder and CEO of Yoobi, Ido Leffler, for CNBC. "I know what it's like for my mother as a school teacher to pour money out of her own pocket to buy supplies."

This isn't just a personal cause for Leffler either. Teachers spend over roughly $500 of their own money each year to provide students with the supplies they need. Yoobi wants to ensure that every student has the basic tools to feel motivated and excited for school. 

Yoobi has partnered with the Kids In Need Foundation, among others, to help donate supplies to schools all across the U.S. Past donated items include: pencils, erasers, crayons, folders, glue sticks, rulers, and colored pencils. Through their partnership with Kids In Need Foundation, Yoobi currently works with over 30 resource centers to distribute the Yoobi Classroom Packs donations. Talk about putting your money where your mouth is!

Check out their website at to shop the wide variety of supplies for under $10 an item, including gel pens, colorful pencils, printed notebooks, highlighters, and fuzzy pencil cases. Visit Yoobi's first-ever retail store at the Westfield Santa Anita Mall in Arcadia, or stop by the pop up store at The Grove Mall in Los Angeles.

Yoobi is available exclusively at all Target stores and online at Learn more about how Yoobi gives back here.

Happy Thoughtful Thursday!


With love,

The Heart & Soul PR, Inc. Team